1950 Studebaker Landcruiser

edited by David Barth, 3 March 2009.
Courtesy The Automobile Driving Museum in Los Angeles, California, USA.
Photos were taken in January 2009.

Seeking to look fresh against newer designed rivals for 1950, Studebaker gave its 1947 bodies a dramatic cowl-forward facelift that was extremely controversial at the time.

According the designer Bob Bourke, "The New Bullet Nose" front was ordered by Loewy with the words, "Now, Bob, eet has to look like zee aero plane." It did not take on the look of the airplane and had the most bizarre face of any American car since the Graham's abortive 1939 and 1940 "Shark nose" models.

Body Style: Sedan
Factory Price: $2,187
Production: Total Commander and Landcruiser production was 72,560. Estimated Landcruiser was 24,712.
Weight: 3,355
Engine: 6 cylinder, L head
Horsepower: 102 at 3,200 rpm
Displacement: 245.6 cubic inches
Wheelbase: 124 inches
Transmission: Borg Warner Automatic (the first Studebaker with automatic transmission)
Brakes: Hydraulic